Dick’s Sporting Goods is really living up to its name.

Via Guns.com:

Gun groups reacted with disappointment and disgust this week after Dick’s Sporting Goods announced new policies banning firearm sales to customers under 21 and discontinuing its inventory of assault-style rifles.

Dick’s Chief Executive Officer Edward Stack made the declaration Wednesday during an interview with ABC’s Good Morning America. The retailer will drop high capacity magazines and bump stocks, too, according to a statement released later the same day...

...The Firearms Policy Coalition, a California-based constitutional rights advocacy group, offered harsher words to the retailer in a statement Wednesday.

“Dick’s Sporting Goods is really living up to its name,” said FPC Grassroots Director Richard Thomson. “Gun owners across the United States are watching Dick’s choke on gun control, and we’re disgusted.”

Thomson encouraged gun owners to take their business elsewhere rather than patronize “turncoats and traitors.” The coalition even created a “Take Action” web form for gun owners to express their frustration over Stack’s decision and pledge to boycott Dick’s Sporting Goods and its sister company, Field and Stream.

Read more here.