Dick's is really taking a beating.

Via Fox46: 

HORRY COUNTY, SC - A South Carolina pawn shop is causing a stir after posting a tongue-in-cheek banner that takes a jab at a national sporting goods chain.

WMBF reports that the owners of Cross Roads Pawn and Auto in Little River, SC put up the sign last week that reads, "We sell AR-15s because we're not Dick's."

Read more here.