This group thinks that the media's reporting is not anti-gun enough? What news are they following?

via Truth About Guns

California’s Hope and Heal Fund doesn’t like the way the mainstream media reports Golden State “gun violence.” So HHF hired Spitfire — a PR company that helps left-leaning orgs push their progressive message — to recommend ways to bend firearms-related press coverage to HHF’s will. And left-leaning Media Matters posted the results.

Here are some excerpts from Spitfire’s analysis of “218 articles from nine major newspapers papers and 163,000 relevant mentions on Twitter between December 2015 and January 2017.” And their recommended game plan for promoting civilian disarmament.

Coverage ignored everyday gun violence.
Ongoing gun violence in California — including domestic violence, suicide and gang violence –received minimal coverage compared to more sensational gun-related tragedies. These three issues accounted for just five percent of news coverage.

Gun violence was rarely framed as a public health issue.
Only four percent of news coverage discussed gun violence in the context of public health.

California’s policy leadership fueled complacency.
Coverage often noted that California has some of the most robust gun laws in the nation, and these statements contribute to a narrative that there is little more that can be done to combat gun violence at the state level.

Politicians were the primary messengers.
Politicians accounted for nearly 40 percent of newspaper quotes on gun violence – more than funders, researchers, advocacy groups, community groups and victims of gun violence combined. Democrats were more likely to be quoted than Republicans. On social media, politicians accounted for the majority of the messengers with the greatest spread.

So Spitfire gets it: mass shootings get the ink, day-to-day firearms-related suicide and crime, not so much. Despite the coverage of high profile spree killers, these black swan events don’t motivate the public to support gun control. Because they’re black swan events.

In that sense, Spitfire acknowledges the fact that California gun grabbers are a victim of their own success; there’s nothing substantive left to offer as a solution to “gun violence,” big or small.

Read more here.