Salon Magazine says gun advertising is "morally questionable at best."

Via Salon:

Guns make men feel powerful and in control.

A pull of the trigger can instantly bring death, giving the shooter an ability that is almost godlike. Yet gun culture does not think gun owners want to feel godly, or even like mature, civilized adults in any sense.

They are just human, after all, susceptible to all the basest instincts of human nature.

Mass marketing, assisted by social media, shows us how pervasively the gun industry turns gun purchasers into brutes.

Read more here.