“You don’t need a gun to try on a pair of jeans and it’s really out of respect for the safety of our employees and consumers shopping in our stores, says the 59-year-old vegan and former U.S. Army captain.”
A few weeks after a deeply divisive election campaign might not seem like the most opportune time for a retailer to step into that hottest of debates in America: gun rights.
But the tense political climate hasn’t stopped Levi Strauss & Co from asking customers to refrain from bringing guns into its U.S. stores even when local law allows them to.
Levi Strauss Chief Executive Chip Bergh made the request in an open letter to customers posted on LinkedIn on Wednesday, aware of the potential to anger many customers, and is seeking to reassure them by saying the move is all about safety and not a political statement.“It’s not an anti-Second Amendment thing,” Bergh told Fortune in an exclusive interview. The denim apparel maker stopped short of issuing an outright ban on firearms.
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